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How to Donate to Marathon Victims; Be Styled Opens; More!

Now, let's go shopping with the best retail blog in New England, Racked Boston!

HUB-WIDE—Boston retail continues to come up with ways to fundraise for last Monday's Marathon victims. Already adidas has raised over $1 million through its t-shirts. Most proceeds go to the One Fund Boston. With Boylston Street open, stores have also welcomed back customers, with the exception of Marathon Sports.
BACK BAY—With Boston headquarters and a slew of tech meets e-commerce talent at the helm, Swirl is emerging as the preeminent shopping app. We spoke with VP of Marketing Rob Murphy about its development.
CHESTNUT HILL—Branching out from the SalonCapri chain, Nicholas Penna, Jr., is bringing his blowdrying technique to The Street with Be Styled, which opened this morning.
BACK BAY—Newbury Street's former Rugby space is showing signs of transformation to a fellow Ralph Lauren diffusion line, Denim & Supply.