The pressure is apparently on at the newly opened AVA Somerville in Somerville's Assembly Row. How many apartment complexes are leasing in what's been called "the best brand-new neighborhood on the Eastern Seaboard?" The developers are the same folks who have brought you such projects such as the Avalon Exeter in Back Bay and the future Avalon North Station behind the similarly named transit hub. And to alleviate the pressure re: expectations for AVA Somerville, they're offering one month free rent. The complex, then, joins a plethora of Greater Boston apartment developments proffering freebies to lure tenants amid the region's Luxury Glutpocalypse.
Aside from the free rent, AVA Somerville also promises a trendy vibe that sounds either like some kind of hipster nightmare or jolly fun living environment. Here's a descriptive snippet from the Herald's Paul Restuccia: "Indie rock music streams over the loudspeakers in a main lobby outfitted with a 12-by-6-foot computer screen displaying what's trending on Twitter." (The whole thing looks very similar in approach to the developer's AVA Theater District in Boston.) As for rents, studios start at $1,895; 1-BRs at $2,060; and 2-BRs at $2,490. Garage parking will cost you $100 a month for the first space, more for additional cars.
Lest you think the vibe and the prices are a little too out there for the still-underway Assembly Row, AVA Somerville's 250 units are already one-fifth leased. And the developer's nearby Avalon at Assembly Row, a less in-your-face-with-Twitter-24/7 development that broke ground around the same time, is nearly fully leased after opening earlier this year. They don't call Somerville the Next Somerville for nothing.
· AVA Somerville targets millennials [Herald]
· Somerville's 'Best Brand-New Neighborhood' In Eastern U.S. [Curbed Boston]
· Somerville's Big New Assembly Row Focuses First on Small [Curbed Boston]
· The Market Loves Avalon Exeter and Its $10K Apartments [Curbed Boston]
· $10K a Month to Live Above North Station? It Could Happen. [Curbed Boston]
· New South End Development Throwing in Two Months Free [Curbed Boston]
· What to Watch This Fall in Greater Boston Real Estate [Curbed Boston]
· Meet AVA Theater District and Its Bike-Repair Room [Curbed Boston]