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Meet the Verb, Fenway HoJo's DJ-Spinning Replacement

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News dropped back in December that the longtime owner of the Howard Johnson at 1271 Boylston Street in Fenway was selling to developers Steve Samuels and Adam Weiner, they of proposed and actual apartment complexes such as the Trilogy, Fenway Triangle, the Point and the redone Landmark Center. Speculation abounded as to what they had planned for what had once been the Fenway Motor Lodge (rooms went for $10.50 a night and Connie freakin' Francis was a regular).

The developers are apparently planning what's being described as an "edgy" and "irreverent" hotel called the Verb with 94 rooms and a DJ spinning in a lobby adorned with old Boston Phoenix covers amongst other memorabilia. However much a nod to olden days, the developers do plan to refurbish the rooms, which will go in the $200-a-night range.

Samuels and Weiner are partnering with Spot-On Ventures, developer of Boston's uber-swank Mandarin Oriental. Spot-On principal Robin Brown had this to say to The Herald: "This is like me having a midlife crisis of hotels that's grounded with superb service and superb details, nailed with a huge sense of humor. This is not going to be a serious hotel." Laugh it up.
· Howard Johnson Inn to Get 'Edgy' Redo [Herald]
· 1271 Boylston Joining Fenway Development Party [Curbed Boston]
· Fenway Triangle: Offices, Apartments, Target, Oh My! [Curbed Boston]
· Another Big Number for Fenway: 550 Apts. at Landmark Center [Curbed Boston]
· Might Fenway Get Its Own Flatiron Building? 23-Story Proposal [Curbed Boston]