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Primark Inches Closer to an Opening in Downtown Crossing

Primark is coming, Primark is coming...which is making shoppers familiar with the Dublin-based chain quite happy. In case you'd forgotten them, they wanted to reacquaint themselves. Starting with this bright and cheery aqua neon sign that proclaims, "Hello Boston" to passersby.

Passersby can say hello to the ongoing progress in Downtown Crossing. They held a job fair last month, in case you want to be surrounded by fast fashion all the time. And if H&M isn't enough for you, then you can rejoice in another option. Will there be a renewed sense of rivalry between Sweden and Ireland? And if so, should we get Spain in on the act and bring Zara downtown, too? Most importantly, will Millennium Tower residents get a discount?

· This European Fashion Brand Will Replace All Your Go-To Stores [Refinery 29]
· Girl Goes Downtown [Instagram]