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Massachusetts Pot Tourism: Might the State See a Boom If Voters Legalize It?

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Colorado has—one study found nearly half of visitors to the state came because of marijuana

It looks very, very likely that the Massachusetts ballot in November will include a question on whether to legalize small amounts of recreational marijuana. Should voters opt yes, Massachusetts would join a handful of states where pot is legal for simply getting high (the commonwealth already allows its use medicinally).

In 2012, Colorado and Washington became the first states to legalize recreational marijuana. And the side effects, at least in Colorado, have included a booming pot-tourism industry. Per Megan Barber at Curbed National:

According to a study commissioned by the Colorado Tourism Office in 2015, legal weed influenced nearly 49 percent of visitors. The study’s questions may have been misleading; the poll never asked whether the influence was positive or negative. But in towns from Denver to Telluride, dispensaries are ubiquitous and easy to access; in other towns like Vail and Breckenridge, however, you have to go outside city boundaries to buy weed. Whichever town people visit, legal weed is both a curiosity and a novelty.

Marijuana tourism in the Grand Canyon State has even spawned a chain of pot-centric beds and breakfasts as well as all manner of cannabis-themed tours for visitors (bringing a whole new meaning to Denver’s Mile High City nickname).

Of course, Colorado and Massachusetts are vastly different demographically and in terms of population and population density, never mind the two states’ widely divergent topographies and locations.

Still, it’s something to ponder: Would the Bay State suddenly have a mini-tourism boom on its hands because of legal weed? And what would it do with it?